• Collaborating to Drive Strategic Growth through Effective Execution.

Project Management, Training & Facilitation, Program build with a view on Commercial Strategy, Brand Execution and Process Optimisation.

What do I do?

My expertise spans a broad range of projects across sales, trade marketing, and marketing. The focus of my work can be categorized into three key areas:

  • Crafting and activating your commercial strategy. Understanding market context through market evaluations. Conducting primary market research through robust retail audit solutions. Building a RTM strategy. Understanding and translating market insights into an actionable market channel strategies. Activing your brands through plans which align to your commercial agenda, budgets and internal ways of working.

  • Designing Teams and Tools to Drive Effective Progress Toward Your Strategic Goals. Internal governance and RACI reviews. Commercial tools and process review, prioritization and implementation. Ensuring the fundamentals of commercial practices within own teams and suppliers and in place and working.

  • Identifying and developing the skills your teams need for current and future business success. Understanding training needs for today and the future of business and building roadmaps and capability frameworks to fill the gaps. Workshop and training facilitation.

How do I do it?

My consultancy support can be summarised as follows:

  • From understanding market opportunities, or reviewing your teams own capabilities and brand execution standards, I’ve got the know-how to assess standards and define gaps-to-fill for success. Helping to conduct market, operational or process assessments to provide perspective and guidance on where you are and where you need to go.

  • Whether its leading or collaborating on a project, I can play a role. I've built, led and consulted on dozens of projects of varying scopes, durations, budgets and disciplines. I'm a very capable project manager able to help scope, track, implement and see to completion your project needs.

  • Building and delivering trainings with a wealth of experience from sales trainings, brand workshops, innovation planning, and much more. With years of experience facilitating workshops and trainings I’m able to delvier your content in a meaningful and engaging way to your teams. I’ve also got extensive experience in building modules and programs to suit your knowledge/ skill needs which can then be delviered through your own teams or myself.

  • If the tools aren’t there, lets build them together. Over the years I’ve helped to develop custom tools, processes and programs which align to internal processes, capabilities and business objectives. Sales force sizing, value chains, capabliity calendars, joint business plans and so much more.

With over 15 years of experience in commercial roles across industries (with a focus on FMCG), I have successfully led commercial teams and initiatives in over 30 markets worldwide. My extensive experience has equipped me with a deep understanding of global business dynamics and a proven track record of driving growth and innovation. I am a pragmatic thinker, skilled in implementing strategic projects with a hands-on, results-driven approach. My strong analytical skills, combined with a natural ability to connect with people across cultures, enable me to deliver impactful solutions that align with both business objectives and local market needs.

MY CONSULTING PROCESS

  • ASSESS

    It starts by learning what you want by thoroughly scoping your needs. Whether its analysing market trends or evaluating processes and structures, I provide actionable insights and strategic recommendations that align with business goals, fostering growth, operational efficiency, and long-term success.

  • CONSTRUCT

    Next, we build a a plan together. Having identified key deliverables and timelines I get to work with your teams to develop a project plan that'll deliver. I provide the tools and methodologies to drive this forward, and I’m with you every step of the way.

  • DELIVER

    Finally, and crucially, we deliver. Through implementation we track and measure the success of the planned roll-out and continually refine what we’ve learned along the way. We work on not only making this process a success, but on how to build it on it moving forward.

About Me

My Background

With a rich international upbringing, having lived in 15 countries, I have cultivated a deep passion for exploring cultures and the world. Professionally, I bring extensive experience in commercial functions, particularly within FMCG businesses. My strengths lie in planning, coordinating, and structuring projects with a pragmatic approach, always keeping the end goal in focus. Recognising these strengths, I have transitioned to offering tailored consultancy services, leveraging my global perspective and expertise to drive success for my clients.

My Professional Experience

For client references and consulting experience please contact me directly.

  • Sr. Trade Marketing Manager, Pernod Ricard (D.B.A. Seagram Myanmar): Yangon, Myanmar

  • Sr. Trade Marketing Manager, Beiersdorf: Yangon, Myanmar

  • Regional Heineken Trade Marketing & Activation Platform Manager APAC, Heineken Asia Pacific: Singapore

  • Sales Execution & Capabilities Specialist, Heineken AME Export: Amsterdam, Netherlands

My Education- Executive Education

  • Omnichannel Strategy & Management- DartmouthX: 2026

  • Retail Fundamentals- DartmouthX: 2026

  • Certificate of Professional Advancement- London School of Economics: 2025

  • Business, International Relations and the Political Economy- London School of Economics: 2025

  • Sales Team Management Strategies- Columbia Business School: 2025

  • Executive and Management Coaching- University of Cape Town: 2025

  • Data Analysis for Management- London School of Economics: 2025

  • MBA Essentials- London School of Economics: 2024

  • Artificial Intelligence- Implications for Business Strategy: MIT Sloan & CSAIL: 2024

  • Exercising Leadership- Foundation Principle: HarvardX: 2024

  • Remote Work Revolution for Everyone- HarvardX: 2024

  • Leading Teams for Emerging Leaders- Exec. Education program - London Business School: 2015

My Education- Academic Degrees

  • Master of Science: International Business & Marketing - TiasNimbas Business School: 2011

  • BBA, International Business & Hospitality Management - International College of Management, Sydney: 2005

A Note on How I Work- My commitment to you, in a world of AI

In an age where consulting work is increasingly generated (and scrutinised) by AI, and where remote-based consultants like myself can be assumed to channel client requests through a chatbot and forward the result, I want to be clear about where the boundary sits for me.

I do work with a set of AI tools and services as part of how I deliver. Afterall, I feel it’d be a lost opportunity not to make use of the tools and knowledge available. Ignoring the capability these tools now offer would be inefficient, and frankly irresponsible, given what's available to support the work I do. But the inputs, the diagnosis, the frameworks, and the guidance are built entirely on my own knowledge and experience. AI supports the drafting, thinking and packaging of that work; it does not replace it!

Working with me means working with me! Every engagement is human-led, and AI-enhanced.

Let’s Work Together

Fill out the form below or reach out directly on anthony@projectpro.solutions for a consultation.

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