• Collaborating to Drive Strategic Growth through Effective Execution.

Project Management, Training & Facilitation, Program build with a view on Commercial Strategy, Brand Execution and Process Optimisation.

What do I do?

My expertise spans a broad range of projects across sales, trade marketing, and marketing. The focus of my work can be categorized into three key areas:

  • Crafting and activating your commercial strategy. Understanding market context through market evaluations. Conducting primary market research through robust retail audit solutions. Building a RTM strategy. Understanding and translating market insights into an actionable market channel strategies. Activing your brands through plans which align to your commercial agenda, budgets and internal ways of working.

  • Designing Teams and Tools to Drive Effective Progress Toward Your Strategic Goals. Internal governance and RACI reviews. Commercial tools and process review, prioritization and implementation. Ensuring the fundamentals of commercial practices within own teams and suppliers and in place and working.

  • Identifying and developing the skills your teams need for current and future business success. Understanding training needs for today and the future of business and building roadmaps and capability frameworks to fill the gaps. Workshop and training facilitation.

How do I it?

My consultancy support can be summarised as follows:

  • From understanding market opportunities, or reviewing your teams own capabilities and brand execution standards, I’ve got the know-how to assess standards and define gaps-to-fill for success. Helping to conduct market, operational or process assessments to provide perspective and guidance on where you are and where you need to go.

  • Whether its leading or collaborating on a project, I can play a role. I've built, led and consulted on dozens of projects of varying scopes, durations, budgets and disciplines. I'm a very capable project manager able to help scope, track, implement and see to completion your project needs.

  • Building and delivering trainings with a wealth of experience from sales trainings, brand workshops, innovation planning, and much more. With years of experience facilitating workshops and trainings I’m able to delvier your content in a meaningful and engaging way to your teams. I’ve also got extensive experience in building modules and programs to suit your knowledge/ skill needs which can then be delviered through your own teams or myself.

  • If the tools aren’t there, lets build them together. Over the years I’ve helped to develop custom tools, processes and programs which align to internal processes, capabilities and business objectives. Sales force sizing, value chains, capabliity calendars, joint business plans and so much more.

With over 15 years of experience in commercial roles across industries (with a focus on FMCG), I have successfully led commercial teams and initiatives in over 30 markets worldwide. My extensive experience has equipped me with a deep understanding of global business dynamics and a proven track record of driving growth and innovation. I am a pragmatic thinker, skilled in implementing strategic projects with a hands-on, results-driven approach. My strong analytical skills, combined with a natural ability to connect with people across cultures, enable me to deliver impactful solutions that align with both business objectives and local market needs.

MY CONSULTING PROCESS

  • ASSESS

    It starts by learning what you want by thoroughly scoping your needs. Whether its analysing market trends or evaluating processes and structures, I provide actionable insights and strategic recommendations that align with business goals, fostering growth, operational efficiency, and long-term success.

  • CONSTRUCT

    Next, we build a a plan together. Having identified key deliverables and timelines I get to work with your teams to develop a project plan that'll deliver. I provide the tools and methodologies to drive this forward, and I’m with you every step of the way.

  • DELIVER

    Finally, and crucially, we deliver. Through implementation we track and measure the success of the planned roll-out and continually refine what we’ve learned along the way. We work on not only making this process a success, but on how to build it on it moving forward.

About Me

My Background

With a rich international upbringing, having lived in 14 countries, I have cultivated a deep passion for exploring cultures and the world. Professionally, I bring extensive experience in commercial functions, particularly within FMCG businesses. My strengths lie in planning, coordinating, and structuring projects with a pragmatic approach, always keeping the end goal in focus. Recognizing these strengths, I have transitioned to offering tailored consultancy services, leveraging my global perspective and expertise to drive success for my clients.

My Professional Experience

Sr. Trade Marketing Manager, Pernod Ricard (D.B.A. Seagram Myanmar): Yangon, Myanmar

Sr. Trade Marketing Manager, Beiersdorf: Yangon, Myanmar

Regional Heineken Trade Marketing & Activation Platform Manager APAC, Heineken Asia Pacific: Singapore

Sales Execution & Capabilities Specialist, Heineken AME Export: Amsterdam, Netherlands

My Education

MBA Essentials: Online Certificate Course — London School of Economics: Ongoing

Remote Work Revolution for Everyone: Online Certificate Course — HarvardX: 2024

Artificial Intelligence: Implications for Business Strategy: Online Certificate Course — MIT Sloan & CSAIL: 2024

Leading Teams for Emerging Leaders: Exec. Education program — London Business School: 2015

Master of Science: International Business & Marketing — TiasNimbas Business School: 2011

BBA, International Business & Hospitality Management — International College of Management, Sydney: 2005

Let’s Work Together

Fill out the form below or reach out directly on anthony@projectpro.solutions for a consultation.